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For many businesses, the most pressing marketing challenge is simple: not getting enough clients. It’s frustrating because, on the surface, everything seems fine. Your existing clients are happy. You deliver excellent work. Yet, new customers aren’t walking through the door. Why? One common misunderstanding is the belief that marketing equals sales. It doesn’t. Marketing is not about closing deals; it’s about creating the conditions for sales to happen. Think of marketing as the art of finding and defining an audience who will buy from you. Sales and marketing are two parts of the same process, but if one isn’t working,…
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In many organisations, especially community groups and nonprofits, leadership changes happen quietly. Someone steps down, someone else steps up. It is often informal, and while that might feel natural, it can leave the organisation exposed. Without a clear plan, important knowledge can be lost, roles may be misunderstood, and progress can stall. Succession planning isn’t just about replacing people – it’s about keeping the organisation strong, focused, and ready for the future. 1. Don’t Leave It to Memory When leadership transitions rely on personal relationships or assumptions, things can fall through the cracks. New leaders may not know what’s expected,…
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The recent cyberattack on Qantas is not just a headline – it reflects a truth many organisations are reluctant to face: We are not as in control as we think we are. Despite decades of investment in cybersecurity, a single phone call to a third-party helpdesk was enough to compromise a national airline. This incident underscores a pressing need for boards and executive teams to revisit foundational questions: Do we truly understand our digital exposure? Are we managing cyber risk as a business risk, or as a technical silo? And crucially, are we prepared for what comes next? Key Lessons…